Saturday, December 28, 2013

Nike, just "doing it" right

I saw this great article from the New York Times
floating around the internet this past week and it
had some great reminders about cancer and what
to do, and say.  

A quote from the article as follows:



"1. WHAT CAN I DO TO HELP? Most patients I know grow to hate this ubiquitous, if heartfelt, question because it puts the burden back on them. As Doug Ulman, the chief executive of Livestrong and a three-time cancer survivor, explained: “The patient is never going to tell you. They don’t want to feel vulnerable.  And maybe they just don't have time to make a 'To Do' list to give to you.” Instead, just do something for the patient. And the more mundane the better, because those are the tasks that add up. Want to be really helpful? Clean out a fridge, replace a light bulbs, unpot a dead plant, change the oil in their car.  Show up with a gallon of milk.  It doesn't have to be big, it just needs to show you actually mean "what can I do to help?"   And something, anything, is always better than nothing.
2. MY THOUGHTS AND PRAYERS ARE WITH YOU. In my experience, some people think about you, which is nice. Others pray for you, which is equally comforting. But the majority of people who say they’re sending “thoughts and prayers” are just falling back on a mindless cliché. It’s time to retire this hackneyed expression to the final resting place of platitudes, and just step up to the plate and DO SOMETHING to help someone out.  Don't know what to do? Do something nice anyway.  Groceries?  Check.  A gift card for a night out?  Check.  A phone call to actually LET them know you care?  Check.  You can keep praying and thinking, but again DOING something is where it's at.
3. I LOVE YOU. When all else fails, simple, direct emotion is the most powerful gift you can give a loved one going through pain. It doesn’t need to be ornamented. It just needs to be real. “I’m sorry you have to go through this.” “I hate to see you suffer.” “You mean a lot to me.” "I Love You." The fact that so few of us do this makes it even more meaningful."  JUST TELL THEM HOW YOU FEEL BEFORE THE CHANCES TO DO IT ARE GONE.  Just tell them."

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Nike has a great ad slogan.

You know the one?

Just Do It.

Which echos so much of what this article says.

These three pointers are great reminders of the things
that have most helped us along the way.  Done by
the people who have stepped up to the plate for us.

And that's what I've got for today.

The New York Times on recycle.

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Although someone did tell me about a NEW "Miracle Cure"
for Kyle's cancer today.  It only costs $30,000 and
involves cannabis oil.  I'll be sending the check out 
in tomorrows mail.  



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